Marketing Loyalty Program Manager
- 📅
- 1 day ago Post Date
- 📅
- 2610001772 Requisition #
Sunoco LP is a leading energy infrastructure and fuel distribution master limited partnership operating across 32 countries and territories in North America, the Greater Caribbean, and Europe. The Partnership’s midstream operations include an extensive network of approximately 14,000 miles of pipeline and over 160 terminals. This critical infrastructure complements the Partnership’s fuel distribution operations, which distribute over 15 billion gallons annually to approximately 11,000 Sunoco and partner-branded retail locations, as well as independent dealers and commercial customers.
At Sunoco, we take great pride in what we do and wholeheartedly believe our employees drive success for our company and our customers. We are always looking for the best and brightest talent and we are committed to making your job a challenging and rewarding experience.
Position Summary:
You will be driving the strategy and go-to-market plan for an evolving fuel loyalty program. This dynamic role allows you to be innovative and define the future of Sunoco’s loyalty marketing. The Manager of Loyalty Strategy is responsible for the development and implementation of marketing programs, promotions, and enhancements to Sunoco’s Go Rewards fuel loyalty program and mobile app platform.
Essential Duties and Responsibilities
Responsible for program strategy, execution, operations, campaigns and member communication.
Collaborate with cross functioning departments to create strategies that demonstrate program value and engage members across all channels to drive a positive brand experience and financial returns
Collaborate with analytics and insights to help drive promotional and program strategies.
Partner cross‑functionally to support new feature launches, field training, and seamless site‑level execution.
Monitor competitor loyalty programs and promotional activity; develop data‑driven business cases to test, replicate, or counter competitive offers.
Management of loyalty budget
Support special projects and strategic initiatives as assigned, including cross‑functional and cross‑departmental collaboration.
Qualifications:
Bachelor’s degree in Marketing or a related field; MBA preferred.
Minimum of 8 years of marketing experience, including 2–4 years in marketing program, product, or platform management.
Proven experience in digital and mobile loyalty programs; retail fuel or convenience industry experience strongly preferred.
Demonstrated ability to manage external agencies and vendors to deliver against strategic and operational goals.
Excellent project management, analytical, and communication skills with a track record of driving results in complex environments.
Advanced proficiency in Excel and PowerPoint, with the ability to translate data into executive‑ready insights and recommendations.
Knowledge and Skills:
Highly self‑motivated leader with a strong sense of ownership, capable of working independently while maintaining a high standard of excellence.
Proven ability to plan, manage, and execute complex project timelines, including defining milestones, mitigating risks, and ensuring on‑time delivery.
Strategic problem solver with a demonstrated ability to identify opportunities, drive change, and lead initiatives that deliver measurable business impact.
Strong organizational and project management skills, with the ability to develop clear workplans, prioritize effectively, and manage multiple initiatives simultaneously.
Comfortable operating in fast‑paced, ambiguous, and multi‑project environments.
Effective cross‑functional collaborator with the ability to influence without authority and align stakeholders toward shared objectives.
Exceptional presentation and communication skills, with experience delivering clear, compelling narratives to both technical and non‑technical audiences.
An equal opportunity employer/disability/vet
Sunoco is an equal opportunity employer and does not discriminate against qualified applicants on the basis of any actual or perceived legally protected characteristics under federal, state, or local law.
The nature and frequency of the above working conditions and requirements may vary depending on individual operational circumstances. Where feasible, the Partnership will make reasonable accommodations to qualified individuals with disabilities to enable them to perform the essential functions of the job.
DISCLAIMER: The statements listed in this job posting, which are subject to change, are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of personnel so classified.