Director - Marketing

Key Responsibilities
Brand & Communication Alignment
•    Lead a comprehensive audit of all existing marketing, communications, and event assets across USAC.
•    Establish a unified brand architecture and enterprise-wide visual identity.
•    Standardize terminology, messaging, and collateral templates across all departments and regions.
•    Integrate content, service lines, and value propositions into the broader USAC brand narrative.
•    Partner with Corporate Communications and Shared Services to ensure fully aligned internal and external messaging.
Sales Enablement & Collateral Development
•    Build a best-in-class suite of customer-ready materials (flagship brochures, technical one-pagers, service line sheets).
•    Own the development of proposal templates, RFP responses, and commercial presentations.
•    Create and manage a centralized digital resource library with version control.
•    Maintain alignment with Sales, Engineering, and Operations to ensure materials remain accurate and up to date.
Events & Customer Engagement
•    Develop and govern a tiered event strategy for conferences, customer events, and industry engagements.
•    Implement standardized event planning workflows, run-of-show processes, and post-event follow up discipline.
•    Manage event budgets, sponsorship evaluations, and customer hospitality.
•    Publish an organization-wide annual event calendar.
Swag, Merchandising & Brand Visibility
•    Build and manage a tiered swag program aligned to events and department use cases.
•    Oversee vendor management, inventory controls, and procurement planning.
•    Launch and manage an internal company store supporting consistent, high-quality branded materials.
Internal Infrastructure & Operational Efficiency
•    Establish a centralized digital resource hub (brand guidelines, templates, playbooks).
•    Define SOPs for marketing intake, review, fulfillment, and cross-functional communication.
•    Implement asset management standards and version control.
•    Manage external agencies, design partners, and internal support teams.
Measurement, Reporting & Commercial Visibility
•    Build and maintain a marketing scorecard with clear metrics across events, sponsorships, engagement, and asset use.
•    Partner with commercial leadership to connect activities to pipeline visibility where feasible.
•    Deliver quarterly insights and recommendations to leadership.
Industry & Organizational Visibility
•    Strengthen USAC’s visual and narrative presence across digital, social, and customer-facing channels.
•    Elevate field photography and videography standards to support storytelling, product showcases, and employer branding.
•    Coordinate directly with Shared Services’ Photo/Creative Group to schedule field shoots, manage content needs, and build an organized photo asset library.
•    Maintain a consistent voice around capabilities, culture, innovation, safety, and customer partnerships.
Website Ownership & Optimization (NEW)
Own the planning, execution, and delivery of USAC’s new corporate website, including:
•    Partnering with IT, Shared Services, and leadership to define scope, architecture, and vendor selection.
•    Overseeing design, content creation, photography, videography, and technical development.
•    Driving integration content and service offerings.
•    Ensuring brand alignment, mobile optimization, and SEO fundamentals.
•    Implementing analytics, reporting dashboards, and ongoing improvement processes.

Implement a  modern, fully unified USAC website that reflects the brand, supports sales, and showcases the organization’s capabilities.