Manager - B2B Marketing

Requirements: 

Education and/or Experience, Knowledge, Skills & Abilities:

·        Bachelor’s degree in Marketing, Business, Communications, or a related field.

·        5+ years of experience in B2B marketing, demand generation, growth marketing, partnership marketing, or related disciplines.

·        Proven experience developing and executing integrated B2B marketing strategies and multi-channel lead generation campaigns that drive measurable business growth.

·        Strong understanding of audience segmentation, customer acquisition strategies, lead nurturing, customer journeys, and sales funnel optimization.

·        Hands-on experience with Salesforce, Pardot, or similar CRM and marketing automation platforms required.

·        Experience managing B2B media planning, campaign optimization, attribution, and performance measurement in partnership with digital and media agencies.

·        Strong analytical and strategic thinking skills with the ability to interpret campaign performance, attribution, ROI, pipeline metrics, and customer insights, translating findings into actionable marketing recommendations and investment decisions.

·        Demonstrated ability to collaborate effectively with Sales, Account Management, Analytics, Operations, and agency partners to align marketing strategies with business objectives.

·        Excellent project management and organizational skills with the ability to manage multiple priorities, stakeholders, and deadlines in a fast-paced environment.

·        Strong presentation, communication, and stakeholder management skills, including experience presenting to leadership teams and cross-functional partners.

·        Self-starter with a growth mindset, strong business acumen, and a passion for performance-driven marketing.

·        Experience within fuel, convenience retail, franchise/dealer networks, commercial sales, fleet, distribution, or multi-location retail industries is considered a strong asset.

Required experience is commensurate with the selected job level:

• The Brand Marketing Manager level requires a bachelor’s degree and 5+ years of relevant job related experience
• Prior experience with Salesforce and Pardot required.

Software Knowledge:

• Proficient use of financial systems and analysis tools, including Microsoft Excel and Salesforce with the ability to manipulate and analyze data.

Working Conditions:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. 

• Usually, normal office working conditions.
• Must be able to remain in a stationary position 50% of the time due to prolonged periods of sitting or standing.
• Occasional overnight travel may be required.
• Occasional visits to industrial/manufacturing settings, which may include exposure to various materials and chemicals, as well as extreme temperature conditions and loud machinery, and require appropriate personal protective equipment.

EEO Statement

Equal Opportunity Employer/Minority/Female/Disabled/Veteran

The nature and frequency of the above working conditions and requirements may vary depending on individual operational circumstances. Where feasible, the Partnership will make reasonable accommodations to qualified individuals with disabilities to enable them to perform the essential functions of the job. DISCLAIMER: The above statements, which are subject to change, are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of personnel so classified.